Creatives for the Count: Kids Under Five
January 22, 2020 | 12pm ET - 4pm ET
NYC Media Lab

The 2010 census missed more than 10% of all children under age 5 in the U.S. When we miss young children in the census, it has serious consequences for them, their families, their communities and our nation – with many of those consequences lasting for at least 10 years. With the 2020 census fast approaching, it is time to make sure we count all our children

That's why we're calling all content creators to join forces with Partnership for America's Children and the Census Open Innovation Labs for the nation's first-ever creative workshop to develop the content needed to reach families with kids under five leading up to the 2020 Census.

Over the course of four informative and festive hours, we’ll learn about the importance of the kids undercount, connect with people passionate about Census 2020, and collaboratively generate digital media and compelling messages that spread awareness about the the 2020 count within families with kids under five.

Why Join
Your participation will make a difference.

Do you know that the Decennial Census--a counting of the United States population that occurs every ten years-- sets our country's trajectory for the next decade, determining congressional apportionment (the number of seats each state gets in the House of Representatives), redistricting, and the allocation of close to $800 billion dollars annually distributed to cities across the nation?

Historically, certain groups are undercounted at disproportionately higher rates during the Census. An undercount of children, underrepresented minorities, millennials, and seniors can result in reduced congressional representation and fewer local dollars essential for community services.

In 2020, for the first time ever, the American public will have the option of responding to the Census online. This presents new opportunities to communicate the importance of the census by creating compelling digital content to increase civic participation.

Construction worker in hardhat smiling
Grandmother holding a child
Woman in sunglases smiling

Get Involved

Host an event, or jump right into making content

Activate your creativity as a group or do it solo-- just remember everything you do counts!